Conference

Hosts

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Aissu Diallo

BUTTER. Social

Managing Director & Co-Owner

Niko Backspin

Serviceplan Culture

Chief Cultural Officer & Managing Partner

Ryan McLaughlin

MCL Digital

Founder

CONFERENCE

FRIDAY, 25/9

Where football, culture and creativity come together. A gathering for the people building culture through football, fashion, music, design and community. Made for those shaping what comes next.

Moments

01

Perspectives from across football, culture, and brands - sharing how the game is evolving and where it’s heading.

Moments

01

Perspectives from across football, culture, and brands - sharing how the game is evolving and where it’s heading.

Talks

02

Firesides and exchanges that go beyond panels - focused on real experiences, ideas, and how things work.

Talks

02

Firesides and exchanges that go beyond panels - focused on real experiences, ideas, and how things work.

Community

03

A curated group of people from clubs, brands, and culture - connecting, sharing, and learning from each other.

Community

03

A curated group of people from clubs, brands, and culture - connecting, sharing, and learning from each other.

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JOIN STANDS!

TICKETS

CONFERENCE

Agenda

PANELS

  • Can Culture Be Built? Football as a Culture Brand

  • When Brands Stop Sponsoring Culture and Start Building It. Collaboration as Culture

  • Why Do We Still Become Fans?

  • Every Shirt Tells a Story

  • Can Products Create Culture?

  • Culture Doesn't Need Permission

  • Clubs That Build People

  • What Will Football Mean Next?

FIRESIDES

  • When a Collaboration Becomes Culture (w/ Jeff Staple)

TALKS

  • Creating Places Worth Belonging To

CONVERSATIONS

  • Why Women's Football Is Building Culture Differently

  • Building a Creative Club - How Culture Moves Through People

PANELS

  • Can Culture Be Built? Football as a Culture Brand

  • When Brands Stop Sponsoring Culture and Start Building It. Collaboration as Culture

  • Why Do We Still Become Fans?

  • Every Shirt Tells a Story

  • Can Products Create Culture?

  • Culture Doesn't Need Permission

  • Clubs That Build People

  • What Will Football Mean Next?

FIRESIDES

  • When a Collaboration Becomes Culture (w/ Jeff Staple)

TALKS

  • Creating Places Worth Belonging To

CONVERSATIONS

  • Why Women's Football Is Building Culture Differently

  • Building a Creative Club - How Culture Moves Through People

PANELS

  • Can Culture Be Built? Football as a Culture Brand

  • When Brands Stop Sponsoring Culture and Start Building It. Collaboration as Culture

  • Why Do We Still Become Fans?

  • Every Shirt Tells a Story

  • Can Products Create Culture?

  • Culture Doesn't Need Permission

  • Clubs That Build People

  • What Will Football Mean Next?

FIRESIDES

  • When a Collaboration Becomes Culture (w/ Jeff Staple)

TALKS

  • Creating Places Worth Belonging To

CONVERSATIONS

  • Why Women's Football Is Building Culture Differently

  • Building a Creative Club - How Culture Moves Through People

Get tickets

Speakers

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Christian Hauke

HBO Max | Warner Bros. Discovery

Director Partnerships, Growth Marketing & Media

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Afram Kakur

VfB Stuttgart 1893 AG

Director Brand & Experience

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Charlie Copsey

Underground Fan Club

CEO | Founder

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Christoph Köchy

International Socca Federation

President

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Edwin Okyere

Jung von Matt

Global Client Service Director

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Heiner Kuhlmann

Spotify

Director Marketing

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Jeff Staple

STAPLE & Reed Art Department

Founder

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Katharine Curran

Monarch Collective

Investor

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Keane Pearce Shaw

Soccerbible

Creative Director

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Maggie Murphy

Aston Villa Women FC

Managing Director

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Malte Schruth

Football Culture & Marketing Strategist & PhD Researcher Sport Sociology

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Martin Drust

FC St. Pauli

Brand Lead

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Mathew Davis

Saturdays Football

Founder

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Micha Fritz

Viva con Agua

Joker & Co Founder

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Michael Kümmerle

Advisor

Ex Global Head of Music Partnerships, TikTok

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Mick McConnell

Designer. Architect of Culture. Formerly of Airbnb, Samsung, Wework

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Patrick Mushatsi-Kareba

FC St. Pauli

Geschäftsführer

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Pete Martin

Soccerbible

Creative Director

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PIMF

lagunenstyles

Rapper & Creator

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Rachel Etse

Rachel Etse UG

Cultural Anthropologist & Anti-racism educator

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Rich Orosco

Los Angeles Football Club (LAFC)

Chief Brand Officer

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Rogelio Vega

Seattle Sounders FC & Reign FC

Chief Marketing Officer

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Sophie Florian

Google

Head of Industry, Beauty & Sports

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Steffi Kim

KIMKOM

Director Communications

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Sunniva Ferri

SUNNIVA FERRI

Communication Strategist & WNBA Manager

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Trunk Tamás

NEW UNIVERSE / WHYWEDREAM

Founder, new gen advisor

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Vincent Brass

Amsterdam Berlin

Creative Director & Managing Partner

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More coming soon..

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