Sep 25/26
Millerntor-Stadium
STANDS is where football, culture, and creativity come together to create a unique vibe.
STANDS
On september 25th and 26th the Millerntor Stadium in the heart of Hamburg becomes a space for subcultures and creativity.
CONFERENCE
FRIDAY, 25/9
Where football, culture and creativity come together. A gathering for the people building culture through football, fashion, music, design and community. Made for those shaping what comes next.
CULTURAL COLLABORATOR IN RESIDENCE
JEFF STAPLE
Jeff Staple is a pioneering designer, brand strategist, and cultural architect best known for founding STAPLE and creating the legendary Nike SB “Pigeon” Dunk. Since 1997, he has shaped global streetwear culture through influential collaborations with brands including Nike, adidas, Puma, Google, LVMH, Timberland, and New Balance. Beyond fashion, Jeff leads the creative agency Reed Art Department, hosts the Hypebeast podcast “The Business of Hype,” and continues to bridge the worlds of street culture, storytelling, and global brand innovation.
NEIGHBORHOOD PARTY
SATURDAY, 26/9
STANDS Block Party transforms the Millerntor into the cultural heart of St. Pauli — bringing together music, food, creativity, local institutions, independent fashion brands and diverse communities for a urban neighborhood day.
JOIN STANDS
TICKETS
NEIGHBORHOOD PARTY
Get free access to Hamburg’s biggest block party around the Millerntor.
Curated open-air vibes
Community court
Street food & drinks
Fleamarket
FESTIVAL
Unlock the full music experience across all STANDS stages and to Millerntor-Stadium.
Live shows
Access to fleamarket
Full access to the neighborhood party
CONFERENCE
199 €
399 €
Join the STANDS 2026 conference at Millerntor-Stadium Ballsaal.
Talks & panels with curated speakers
1 exclusive masterclass included
Festival access included
Food and beverage (friday) included
Early Bird tickets limited!
BE PART OF STANDS
COMMUNITY COURT
The Community Court is a space for independent brands, retailers, artists, creators and urban entertainment concepts to present themselves at STANDS Festival 2026.
From fashion labels and local shops to tattoo artists, workshops and interactive experiences – if you're creating culture, we want to hear from you.
Apply now and become part of STANDS.
IMPRESSIONS FROM STANDS 2025
WHAT IS STANDS?
STANDS is a two-day event where football, culture, fashion, music and creativity come together at the Millerntor Stadium in Hamburg – St. Pauli. The event creates space for communities, brands, artists, clubs and creatives to connect, exchange ideas and shape culture together.
WHEN DOES STANDS TAKE PLACE?
STANDS takes place on September 25 and 26, 2026.
WHERE IS THE EVENT HAPPENING?
The event takes place at the Millerntor Stadium in Hamburg – St. Pauli.
WHAT IS STANDS CONFERENCE?
September 25 is the STANDS Conference. It brings together brands, clubs, creatives and subcultures from football, fashion, music, design and community culture.
WHAT IS STANDS FESTIVAL?
September 26 is the St. Pauli Block Party. The Millerntor Stadium becomes a cultural meeting point for the district with music, food, creativity and community activities.
IS STANDS OPEN TO THE PUBLIC?
Yes. The STANDS Neighborhood Party on September 26 is open to everyone, bringing together music, food, football, creativity and community at the Millerntor Stadium. The B2B Conference on September 25 is aimed at professionals, brands and creatives from football, fashion, music and culture.
WHAT CAN VISITORS EXPECT AT THE BLOCK PARTY?
Highlights include: A live concert inside the stadium All-day DJ sets Drinks and live art A community court for creatives and young brands A food court A streetwear and football jersey flea market A pick-up football court
WHY WAS STANDS CREATED?
STANDS was created to reconnect culture, creativity and community.