COMING 2027
MILLERNTOR-STADIUM
STANDS is where football, culture, and creativity come together to create a unique vibe.
IMPRESSIONS FROM STANDS 2025
WHAT IS STANDS?
STANDS is a two-day event where football, culture, fashion, music and creativity come together at the Millerntor Stadium in Hamburg – St. Pauli. The event creates space for communities, brands, artists, clubs and creatives to connect, exchange ideas and shape culture together.
WHERE IS THE EVENT HAPPENING?
The event takes place at the Millerntor Stadium in Hamburg – St. Pauli.
WHAT IS STANDS CONFERENCE?
September 25 is the STANDS Conference. It brings together brands, clubs, creatives and subcultures from football, fashion, music, design and community culture.
WHAT IS STANDS FESTIVAL?
September 26 is the St. Pauli Block Party. The Millerntor Stadium becomes a cultural meeting point for the district with music, food, creativity and community activities.
IS STANDS OPEN TO THE PUBLIC?
Yes. The STANDS Neighborhood Party on September 26 is open to everyone, bringing together music, food, football, creativity and community at the Millerntor Stadium. The B2B Conference on September 25 is aimed at professionals, brands and creatives from football, fashion, music and culture.
WHY WAS STANDS CREATED?
STANDS was created to reconnect culture, creativity and community.
